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Advertising Vocabulary Quiz

It might be prudent to look at the advertising vocabulary definitions first.

Fill in the blanks

1.  Nicolas whispered to Christophe: "We're losing the account. Show the _________ the special effects alone will make 'em buy the campaign."
A. circulation
B. clip
C. buzz
D. plug
E. product placement

2. We have to _________ the luxury angle. Let's try to associate this car with the jet set.
A. jingle
B. announce
C. motto
D. slogan
E. hype

3.  Famroy thinks we should reconsider avertising in Wired Magazine.He feels that their ____________ is dropping.
A. circulation
B. clip
C. buzz
D. plug
E. product placement

4. "Put _________in the want ads." said Claire. "If we don't find a copywriter soon, I'll be doing the writing!" Everyone in the room groaned.

A. a jingle
B. an announce
C. a motto
D. a slogan
E. a hype

5.  "Do you think that Perrier is willing to foot the bill for _____________ in another Bond flic?" asked Delphine.

A. circulation
B. clip
C. buzz
D. plug
E.  product placement
                       
6.  Usually I like the music in Rehana's commercials, but I find her latest _______ to be really irritating!" " I think that's the idea." replied Julien.
A. jingle
B. announce
C. motto
D. slogan
E.  hype

7. "The Chanel campaign is really hot!" exclaimed Gwen. " There is a lot of _______on the streets about the new perfume.
A.circulation
B. clip
C. buzz
D. plug
E. product placement

8. Is IBM's long time one word ______: "THINK!" still relevant in today's world? How does it help or hinder the corporate culture?
A. jingle
B. announce
C. motto
D. slogan
E. hype

9. "The Black and Decker account is complaining. We've got to drum up some business." yelled Pierre from the back room. "Why don't we _______ their tools with radio spots at sporting events? That always works well." he concluded.
A. circulation
B. clip
C. buzz
D. plug
E. product placement

10. As a _________ in what sense does Coca Cola's "Things go better with Coke!" function. In other words does it work for you and why?
A. jingle
B. announce
C. motto
D. slogan
E. hype

 

Bonus Question: List three objectives an advertising agency should aim for when creating a commercial?

 


Ce texte © 2003-2004  Christopher Yukna - tous droits réservés


Christopher YUKNA
Professor of English
Ecole des Mines
158 cours Fauriel
St.Etienne
FRANCE 
chris yukna
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