Product Placement : noun paying a movie or tv show to prominently display a company's product during the film or show.
Circulation: noun the number of readers or suscribers to a magazine or newpaper.
Jingle: noun. catchy tune usually rhyming, simple, and repetitious used to promote a product.
Slogan: noun a phrase identified with a firm. A motto used in selling an enterprise or company.
Motto: noun a guide to ones conduct. a sentence that servers as a principle or ideal.
Roadside Signs: noun also called outdoor advertising. any of the large panels usually found alongside roads and highways used as gigantic advertising posters.
Hype: noun overwhelming publicity or exgerated claims v. to promote or accent excessively.
To write copy: verb to create the words to be printed or spoken in an commercial or ad
Drum up: verb. to summon or procure (as if by beating a drum) obtain by repetitious and persistent effort.
Gloss: noun shiny, not substantial.
Gloss over: verb to cover up a mistake by speaking rapidly so as not to deal with the issue correctly
Plug: verb to promote avocate or popularize.
Radio or TV spot : noun the position of a commercial in a radio program or TV line up.
Account noun. in advertising account is synonymous with client or contract
Announce: noun an ad that make public via the purchase of some lines in a newspaper or magazine an offer or information.
Want ad: noun. job offer also the classifieds
Commercial: noun an advertisement on TV or radio
Buzz: noun excited talk or rumors. speaking rapidly in a low voice
This page is designed to be used in conjunction with the advertising vocabulary quiz. & Teacher's Notes
Some related pages :
The Ad Campaign: Explore the world of advertising English and deal with the changes of the massage as your students change media. Draw an offbeat product or a serious one on a piece of paper. If you are stuck for ideas here are a few to get you started:
Truth in Advertising We are surrounded by publicity. It is time to take a good look at this industry and spoof it!
War and Advertising A complete lesson plan revolving on the changes in advertising since september 11th.
Ce texte © 2004-2005 Christopher Yukna - tous droits réservés